|PHOENIX, June 19, 2013 /PRNewswire/ — What do you get when you combine the antioxidant power of fruit with a generous dose of vitamins from leafy green vegetables? It’s a Jamba® Green Fusion™ fruit and veggie smoothie, of course. It’s the latest in a long line of popular frozen “at home” smoothie kit varieties to be developed by innovative food manufacturer, Inventure Foods, Inc. (NASDAQ: SNAK), in partnership with leading smoothie retailer, Jamba Juice Company, Inc. Green Fusion™ smoothie appears in the frozen section of grocery stores this month with a suggested retail price of $2.99 – $3.49 per eight-ounce bag.
Green Fusion™ combines green apple, mango, pineapple, kiwi, banana, broccoli, spinach and spirulina to offer a sweet yet hearty smoothie appropriate for morning commutes, post-workout recovery or a better-for-you snack. Each eight-ounce glass contains just 120 calories* and provides a full serving of fruit. In addition, each glass provides 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of the RDA of vitamin A and 25 percent of the RDA of vitamins D, E, K, B1 and B6.
Each smoothie kit contains whole pieces of frozen fruit and vegetable blocks that, when blended with one cup of apple juice, makes two, eight-ounce servings.
“We’re excited to take our expertise in the frozen berry business and apply it to our first vegetable fusion smoothie,” said Steve Sklar, senior vice president marketing for Phoenix-based Inventure Foods, Inc. “The Green Fusion smoothie is on trend with today’s consumer who is looking for a refreshing, great tasting smoothie that provides a substantial boost of vitamins and a full serving of fruit.”
Green Fusion™ is the sixth variety of Jamba smoothies to travel from the retail menu to the grocery store freezer. Additional varieties include Strawberries Wild®, Mango-a-Go-Go®, Razzmatazz®, Caribbean Passion® and Orange Dream Machine®.