Global Frozen Pizza Market 2015-2019 with Dr. August Oetker, General Mills, Nestlé & The Schwan Food Dominating
|DUBLIN, Mar. 03, 2015 /PRNewswire/ –Research and Markets (http://www.researchandmarkets.com/research/fcx7t6/global_frozen) has announced the addition of the “Global Frozen Pizza Market 2015-2019” report to their offering.
The analysts forecast the Global Frozen Pizza market to grow at a CAGR of 2.54 percent in terms of revenue and 2.06 percent in terms of volume over the period 2014-2019.
With an increase in consumption of frozen pizza across different regions, many vendors have introduced new frozen pizza brands to cater to the taste of the regional consumers. In the process of glocalization, vendors have introduced new toppings that are popular in that particular region. Some vendors have also introduced vegan frozen pizza to cater to the vegetarian consumer, especially in the APAC region.
According to the report, many international vendors have introduced their frozen pizza brands in the APAC and the MEA regions. As a result of a change in lifestyle, the spending and eating habits of the people in these regions have changed. Many prefer to eat out than cook at home. Frozen pizza is seen as a convenient, time saving, and ready-to-eat solution.
Further, the report states that increased health consciousness among consumers has made them shift from food products such as frozen pizza to low-fat food products. Many vendors use cartoon characters during TV commercials to attract children to their products. An increase in obesity-related problems has caused a shift from frozen pizza to healthy foods such as fruits, frozen yogurt, and sugar-free cereal bars.
Other Prominent Vendors
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