Autogrill announces the extension of the partnership with Leon, the English brand known for “Naturally fast food” which has made fast&healthy its mission.
The new agreement signed by Autogrill and Leon capitalizes on the experience of the subsidiary HMSHost International, which already manages nine Leon locations in the UK and the Netherlands. The agreement calls for the opening of new locations in railway stations and airports in the main European countries and the Middle East, with an exclusive for both channels in the UK, Belgium, Germany, Switzerland, Denmark, Finland, Norway and the Netherlands and an exclusive solely for the airport channel in the United Arab Emirates, Bahrain, Saudi Arabia, Kuwait, Turkey, France and Spain.
Thanks to these new openings an increasing number of travellers, not only in Europe, will be able to enjoy Leon’s quality Mediterranean cooking, as well as be engaged by its sophisticated, minimalist design.
“We are happy to begin this important development path together with Leon. Autogrill and Leon share a vocation for innovation, as well as the ability to listen and understand customers’ needs and anticipate trends. Today Leon, thanks to the strength of its brand which goes well beyond the UK borders, is now a full-fledged member of the Group’s portfolio of more than 300 brands” stated Ezio Balarini, Autogrill’s Chief Marketing Officer.
“In 2016 the LEON at Heathrow’s Terminal 2 received the ‘Fast Food/Quick Service Restaurant (QSR) of the Year’ award during the FAB AWARDS, which shows that bringing people food which tastes good and does them good, is more than welcome for busy travellers. I am proud of our partnership with Autogrill Group, they are our extended family and we are very happy to be opening in more places, to serve more people, in partnership with them” commented LEON founder John Vincent.