|SAN DIEGO, March 20, 2018 /PRNewswire/ — Sweet news for the millions of consumers who want great-tasting, creamy low-calorie ice cream with a cleaner ingredient profile: Arctic Zero®, the brand that first introduced a better-for-you ice cream alternative eight years ago, is expanding its product line with the arrival of new Arctic Zero Light Ice Cream. Made with real milk and cream – yet only 280-360 calories a pint – Arctic Zero Light Ice Cream is naturally sweetened with cane sugar, making it the only light ice cream pint that does not contain sugar alcohols, corn syrup or other questionable sweeteners. Arctic Zero Light Ice Cream will join the brand’s original whey protein-based and lactose-free Arctic Zero Fit Frozen Desserts in grocery freezers this spring.
“We heard our consumers loud and clear – even with indulgence, clean ingredients matter,” said Amit Pandhi, CEO of Arctic Zero. “Sweeteners are a significant issue of concern and conversation for consumers. Many of the lower calorie ice creams in the category use questionable sweeteners like sugar alcohols that can cause bloating and digestion issues. Arctic Zero Light Ice Cream is naturally sweetened with cane sugar. We want people to feel good after indulging.”
Pandhi said the team at Arctic Zero obsessed over delivering a premium ice cream flavor and texture experience and worked for months to achieve it.
“While many people – particularly those with dietary restrictions – love our original whey protein-based, lactose-free Arctic Zero frozen dessert, others were looking for something more indulgent with a taste and texture like premium ice cream. In the spirit of ‘no taste bud left behind’ we set out to create a revolutionary everyday indulgence – a low-calorie ice cream that delights and truly satisfies,” said Pandhi.
The result of Arctic Zero’s innovation is a collection of seven delectable flavors of rich and creamy ice cream that are only 70-90 calories per serving with 2.5 grams of fat or less, including:
All flavors of the new Arctic Zero light ice cream are non-GMO Verified, Kosher and contain rBST free dairy.