|BATTLE CREEK, Mich., May 30, 2013 /PRNewswire/ — Pop-Tarts® toaster pastries is bringing Crazy Good™ Summer 2013 to teens nationwide by giving them exclusive access to their favorite music artists, including three free concerts beginning in Atlanta and in two additional, secret cities. The line-up includes some of today’s hottest artists, produced by Live Nation Entertainment: Demi Lovato, Owl City, Hot Chelle Rae, Austin Mahone, Bridgit Mendler, Conor Maynard, Ryan Beatty and Chris Wallace. But who will play where? Stay tuned to find out.
Crazy Good Summer Concerts
The crazy good times will continue all summer long as Pop-Tarts will announce two additional, free concerts in surprise cities in July and August. Followers can try their hand at guessing these secret locales by visiting the Pop-Tarts Facebook page, where hints are already being dropped.
“I can’t wait to show my fans a crazy good time at the Pop-Tarts concert this summer,” said lead singer, Adam Young of Owl City. “They’re part of my go-to breakfast while I’m on the road.”
Pop-Tarts is delivering crazy good mornings, too, by introducing the most sought after flavors— Peanut Butter and Frosted Chocolate Peanut Butter. To spread the peanut buttery goodness, the Pop-Tarts toasting team is taking a cross-country road trip, stopping in 20 cities, including the surprise Crazy Good Summer concert cities. The team will pass out free concert tickets to shows in local areas, Crazy Good Summer premium items and of course samples of the new Pop-Tarts Gone Nutty! flavors — Peanut Butter and Frosted Chocolate Peanut Butter.
“Last summer was a huge success with our free concerts in Chicago and New York City, so we’re expanding our Crazy Good Summer concert series and will be sharing our two new Pop-Tarts along the way.” said Dick Podiak, director of marketing for Pop-Tarts. “We are excited to make this bigger and better for 2013 — making this a crazy good summer to remember.”
More Crazy Good Summer Moments With Pop-Tarts
“We are thrilled to partner with Pop-Tarts to bring another Crazy Good Summer to fans,” said Russell Wallach, President Live Nation Network. “Last year’s program was immensely successful, and this year is even more exciting as we expand to more cities and artists.”
Still want more? Check out the Pop-Tarts Facebook page for the chance to win prizes and learn how Pop-Tarts can make this summer crazy good: http://www.facebook.com/kelloggspoptarts.