|SOUTH PLAINFIELD, N.J., Jan. 20, 2017 /PRNewswire/ — Shoppers in the U.S. will soon be able to enjoy another line of great products from the Welch’s company. Building on the recent success of the many new product introductions from Welch’s, Two Rivers Coffee has teamed up with the historically innovative company to produce a line of great tasting fruit ciders. Keeping with the Welch’s tradition, the ciders come in a wide range of flavors that are fun and delicious.
“We’re extremely excited to partner with a company such as Welch’s which has an extremely high brand awareness rating as well as a reputation for producing great tasting products,” says Sam Blaney Director of Marketing at Two Rivers Coffee. “There aren’t many ciders on store shelves today but we’ve found that they do appeal to a wide range of people, especially shoppers seeking healthier alternatives to coffee, hot cocoa and soda. The new Welch’s fruit ciders will fill this void and give consumers more choice in their beverage options.”
“We can’t wait for these to hit the market,” says Glenn R. Hendricks, Head of Licensing for Welch’s. “Two Rivers is a leader in the single serve business and together we have developed something unique and delicious for the Welch’s loyal audience.”
“We believe we’ve captured a happy balance of goodness & deliciousness with these exciting new items,” says Mr. Blaney. “We have worked with the development team from Welch’s to formulate great flavors that only have 80 calories per serving and being a vitamin fortified product, each serving is an excellent source of antioxidants, including a full day’s supply of vitamin C.”