|LOS ANGELES, Sept. 16, 2014 /PRNewswire/ — VO|CO (www.vocodrink.com), the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, today announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications.
“We could not be more excited to have Alessandra represent our brand as she provides the perfect blend of sophistication and style, the core values of the VO|CO consumer,” says AJ Hamm, Chief Operating Officer of VO|CO. “VO|CO exudes style, boasts top quality taste and by pairing that with Alessandra’s worldwide appeal, we see a very bright future for the brand with this partnership.”
VO|CO mixes a premium triple distilled vodka and pure coconut water to create a refreshing and elegantly simple cocktail. VO|CO is a one-of-a-kind product that consists of all natural ingredients and requires no chaser or mixer. By bridging a gap in the market through preserving the individual great taste of the fastest growing non-alcoholic beverage, coconut water, and pairing it with the top spirit, vodka, VO|CO creates a category of its own.
“I am thrilled to be working with the VO|CO team,” said Alessandra Ambrosio. “This is such an innovative product that tastes delicious. I could not be happier to be a part of VO|CO family and its continued success.”