On the 20th of November—for the 14th year in a row—Vinitaly International will return to Moscow with Vinitaly Russia, gathering Italian producers and Russian importers in the exclusive location of the Lotte Hotel in Moscow. Inaugurating also a series of events on Italian wine in Russia on the occasion of the International Week of Italian Cuisine, Italian Wine Ambassadors from the Vinitaly International Academy (VIA) will take a crucial role in teaching several master classes on Italian wines.
This B2B event marks the hopeful recovery in a country still divided, on the one hand, by an exponentially growing wine culture and, on the other, by an on-going but slowly improving economic crisis. Russia has always been an important market for Italian Wine. This year in the first third quarter, according to the Italian Trade Agency, Italian wine has seen a promising recovery with an increase of +50% in volume and +54% in value. This favorable trend will be confirmed by the presence of Italian wineries gathered at Vinitaly Russia’s traditional Walk Around Tasting organized in collaboration with some of Russia’s top Italian wine importers and with event-partners Simple Wine News, Russian Cavist Association, Riedel, Norda, the Italian Embassy in Moscow and the Italian Trade Agency.
The Italian Wine Ambassadors from Russia, certified by VIA, will be the protagonists in explaining the quality and range of Italian wines to Russian trade professionals working in the sector. On November 20th, Veronica Denisova, Nikolay Chashchinov, Vladislav Markin will each hold exclusive master classes dedicated to the diversity of Italian wine. Nikolay Chashchinov, one of the first Italian Wine Ambassadors certified by VIA in April 2015, highlights how being an Italian Wine Ambassador has helped pave his way through the world of wine in his career: “VIA, with its high level of education, has helped me discover new dimensions of Italian wines in terms of their diversity. This has helped me expand our company’s product portfolio. Moreover, being an Italian Wine Ambassador gave me profound credibility as a wine educator as I now regularly provide lectures in our sommelier school.” The Vinitaly Russia VIA Exclusive Master Classes confirmed are:
“VIA – Lovely bubbly, the great diversity of Italian sparkling wine” by VIA Italian Wine Ambassador Nikolay Chashchinov
“VIA – Sicily in White” by VIA Italian Wine Ambassador Vladislav Markin
“VIA Nebbiolo, Barolo and Barbaresco and so much more” by VIA Italian Wine Ambassador Veronica Denisova
On November 21st, Vinitaly International will organise for the first time an exclusive networking dinner at the prestigious restaurant Probka na Dobrolyubova (www.probka.org) in St. Petersburg where 8 Italian wine producers that participated in Vinitaly Russia will present their wines with the support and expertise of the VIA Italian Wine Ambassadors that will introduce the wines to Russian importers. This will be an exclusive opportunity to bridge the gap between producers and importers and bring them closer in their common aim to understand fully and thoroughly the Italian wines’ potential for the Russian markets.
Following the 2 events, VIA Italian Wine Ambassadors from Russia certified by Vinitaly International Academy (VIA) will start their tour around the country spreading the gospel of Italian wine through their VIA master classes with the collaboration of the Italian Embassy of Moscow. Their VIA master classes are a crucial component of Vinitaly Russia, and this is the first time they will take the opportunity to bring the event to other cities around the country apart from Moscow and St. Petersburg. The International Week of Italian Cuisine takes place under the patronage of the Italian Ministry of Foreign Affairs which is an annual event primed to celebrate Italy’s incredibly varied regional cuisine and food traditions with a wide array of events promoting culinary culture and flavours to millions of consumers worldwide.