VIA Founder Stevie Kim and VIA Chief Scientist Attilio Scienza met the representatives of the four major institutions in the Italian wine sector, that will form the new VIA’s Institutional Advisory Board. At wine2digital in Verona, Kim and Scienza discussed VIA’s enlarged and reformatted project with FederDOC President Riccardo Ricci Curbastro and Director Cristiana Tirabovi, Federvini Director Ottavio Cagiano, UIV Communications Director Giulio Somma, and FIVI President Matilde Poggi. The associations endorsed VIA’s new directions and commitment to build the international gold standard for Italian wine education as well as the so-called VIA Ecosystem, the educational and administrative infrastructure that will engage not only wineries and professionals from all over the world, but also the Italian wine world at large, with local bodies like consortiums. VIA’s Institutional Advisory Board members will act as the institutional guarantors of the project and will help enhance the connections between the sector in Italy and international trade professionals that come to Italy to learn more about its wines.
In the Italian wine sector, the four institutions that will collaborate with VIA oversee the interests of wineries and of wine production in Italy. FederDOC (Confederazione Nazionale Consorzi Volontari per la tutela delle denominazioni dei vini italiani) is the national association that groups together wine consortiums and that looks after the certification of territory-specific appellations. Federvini is the industrial association bringing under its tutelage larger producers of wine, spirits, vinegar, and other wine-related products. UIV (Unione Italiana Vini) is a category-specific association of winery owners instituted in 1895 that combines all the various companies pertaining to the sector (individual wine growers, more structured wineries, wine cooperatives and industries). FIVI (Federazione Italiana Vignaioli Indipendenti) is the association that lobbies at national and European level to safeguard independent wine growers.
All representatives of the associations fully supported VIA’s educational objectives and gave their availability and commitment to work together in the name of Italian wine. FIVI President Matilde Poggi comments: “We are very proud, and I am very proud to have been invited here to participate as part of the Institutional Advisory Board. I believe that Vinitaly International Academy is doing exactly what was really needed for Italian wine and no one else has achieved this thus far.” Federvini Director Ottavio Cagiano acknowledges VIA’s efforts in its educational enterprise: “At the forefront, Vinitaly International Academy has done enormous work in this area. We are very interested and in need of this collaboration with VIA as we look to improve on the way we develop future initiatives.” On the collaboration with VIA, FederDOC president Curbastro adds: “We always talk about Italian wine as one of the great masterpieces of the world, but it’s true that we need more and more passionate ambassadors and people that can better develop and interpret the knowledge about what we do, the passion of the producers, the different landscapes and the different territories we represent. For this reason, the cooperation between FederDOC and Vinitaly Academy is something that I see as one of the key points for the future of Italian wine.” UIV’s Communications Director Giulio Somma looks forward to working with VIA, stressing that the collaboration is “the first organized experience of high-level education on Italian wine, an essential tool to promote the diversity of Italian wine and its richness in production. UIV is willing to contribute as a system of wine companies and avail of the benefits of this collaboration and educational activities for their members and, more generally, for the Italian wine companies, thus starting a dialogue that will be very important, surely, for the whole wine sector.”