Conveying Lavazza’s expertise and leadership in the coffee sector to businesses, as well a further commitment to sustainability are the starting point from which the Turin-based company is developing its presence at Gulfood 2018 (18-22 February), the world’s largest food event for businesses.
For the third year in a row in the forefront of the international fair, Lavazza will be present with its existing, well-known product range, with displays devoted to its various products for the Café, Restaurant and Hotel sectors. Lavazza is also launching its latest innovative offering for 2018: ¡Tierra! Brasile Espresso, exclusively available for the food service industry. A premium blend obtained by combining the finest Brazilian arabica coffees with washed Conillon, a fine robusta, ¡Tierra! Brasile is mild espresso with an intense personality.
The blend is a concrete example of Lavazza’s commitment to sustainability and its painstaking search for the best coffee selections.
Visitors of Gulfood 2018 are welcome to taste the unique blend during the five-day event.
For over 120 years, Lavazza has been working to create coffee blends and make them unique, perfectly combining the body, aromas and flavours recognized worldwide as Lavazza coffee. Lavazza’s Master Blenders, perform many tasting sessions in order to select more than 100 beans from different sources every year, bringing together unique tastes and the finest, most refined flavours to ensure that only the best end product reaches the coffee cup. It is thanks to this excellent art of coffee blending that today the Lavazza ¡Tierra! range for the industry professionals has a new integrated, original offering of outstanding quality: ¡Tierra! Brasile will be available on the market as of May and will join the the ¡Tierra! range already served in the best food service venues.