|MOUNT LAUREL, N.J., Nov. 20, 2013 /PRNewswire/ — SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, today announced the launch of SodaStream Caps in the US. SodaStream Caps are the Company’s first ever flavor concentrates in a single-use capsule. Smart, small and made from 100 per cent recyclable materials, these specially designed and patent-pending capsules are a breakthrough innovation for the home soda making category.
“SodaStream is the 21st century way to enjoy sparkling drinks at home,” stated Daniel Birnbaum, CEO of SodaStream. “It’s better for you, better for the environment, and now with Caps, it’s even easier and more fun. Once you use SodaStream Caps, you’ll never look back.”
Made exclusively for use with a SodaStream home soda maker, consumers simply place a single SodaStream Cap onto a carbonated SodaStream bottle and press gently to click it into place, releasing the perfect amount of pre-measured flavoring into the carbonated water to ensure a perfect-tasting soda every time. To see SodaStream Caps in action please visit
SodaStream Caps are sold in packages of eight, retailing from $4.99 to $9.99. The initial assortment includes cola, diet cola, ginger ale, and diet pink grapefruit as well as variety packs of eight different regular and diet soda flavors. In addition, variety packs of SodaStream Caps featuring Kool-Aid® and Crystal Light® brands from Kraft Foods are available. “We’re excited to launch SodaStream Caps in the USA just in time for the holidays,” stated Gerard Meyer, President of SodaStream USA. “Our initial launch will be exclusively at Bed, Bath & Beyond (NASDAQ: BBBY), with a more expanded list of retailers and flavors expected during the course of 2014.”