|GREENWOOD VILLAGE, Colo., June 5, 2013 /PRNewswire/ — Red Robin is mixing things up again with two new beer cocktails available exclusively at Red Robin and served in a limited edition, reusable beer can. Just like with Red Robin’s signature beer milkshakes, these Can-Crafted™ Cocktailstake traditional burger and beer pairings to a whole new level.
The 21-and-over beer cocktails are a unique combination of beer and liquor and are available in two styles:
The gourmet burger expert has been designing the innovative reusable beer cans for the past year, which are made of a sturdy aluminum and have the look and feel of a real beer can. The Coors Light® and Blue Moon® branded cans can only be found at Red Robin for these Too cold to hold! ™ cocktails, which are sure to provide guests with cool relief during the summer heat.
“Souvenir glassware is a big part of Red Robin’s heritage, and it was important to me to create something unique that could only be found at our restaurants,” said Donna Ruch, Red Robin’s Master Mixologist. “My vision for the Can-Crafted Cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests. The Can-Crafted Cocktails definitely have that wow factor.”
The beer cocktails will be served through the summer, and the signature beer cans will be available to purchase for $5* at participating locations, while supplies last.
“Creating unique presentations and appeal is an integral part of food and beverage innovation at Red Robin,” said Denny Marie Post, Red Robin’s senior vice president and chief menu & marketing officer. “Through our Can-Crafted Cocktails, we’re bringing our 21-and-over guests more adventurous, outside-of-the-box mixology. These cocktails have a multigenerational appeal and definitely shine a spotlight on the creativity that made Red Robin famous.”