|BOLOGNA, Italy. DUBAI, U.A.E., and ISLAMABAD, Pakistan, April 29, 2014 /PRNewswire/ — Co.Ind sPa, one of the largest coffee roasters in Italy and the leader in private label coffee roasting, with clients including Nestle, and Dunkin Donuts, through their master developer, Ararat International Trading F.Z.E., entered into an agreement with Islamabad-based Group, which are the leading F&B distributors and real estate developers, to open Attibassi Coffee franchisees across Pakistan in all major cities and towns. A press release and brand launch is scheduled for mid-May; go to http://www.attibassicafe.com for event details.Mr. Abdal Saeed said that Coffee is the second largest drink consumed across the world after water and coffee drinkers in Pakistan are increasing exponentially. Changing trends with growing young population in Pakistan is creating a strong need for a traditional and pure Italian Coffee franchise in the country. With Attibassi outlets opening across the country, we will fulfill this need by providing authentic Italian coffee freshly roasted in Bologna Italy and directly shipped to all major cities in Pakistan for consumption.
Mr. Saeed further added that, Attibassi Pakistan will go big-bang by opening 6 consecutive outlets (One every month) in the first six months after its official launch across the country followed by 20 locations planned to be opened in the next 3 years. He said that our franchising model will capitalize on growing Coffee Business in Pakistan just like the Middle Eastern and Far Eastern countries where coffee consumption revenues have sky-rocketed. We will redefine the coffee industry in Pakistan through authentic Italian taste blended with a delicate localization.
According to Garo Vanian, President of Ararat International, “We have been working on identifying representation for Attibassi in Pakistan since the coffee trend has become significant in Asia. It is our plan to work with the newly developed division in Pakistan to support them thought the expansion of Attibassi Cafes through the region. Since the beginning of last year, there has been an aggressive movement in the region regarding coffee imports.”
Garo S. Vanian, President of Ararat International, who was awarded the French Legion of Honor in 1993 for the development of Franco-African Business Relations, said, “We look forward to the expansion, and feel we made an excellent choice of partners to represent such an exclusive Italian coffee company and coffee shop chain in Pakistan.”