|DALLAS, May 4, 2015 /PRNewswire/ — Dean Foods Company (NYSE: DF) is revolutionizing the milk category with the introduction of the country’s first national branded fresh white milk: DairyPure. Ensuring that its milk starts pure and stays pure from farm to fridge, DairyPure is backed by an exclusive Five-Point Purity Promise:
Milk has played an essential role in Americans’ lives for generations. In fact, in a new consumer survey**, 82 percent of American parents said they would make a separate trip to the store if they ran out of milk. But that same survey found that most American parents (71 percent) are concerned with the quality of the milk they serve their children. When parents see DairyPure in the dairy case, they can count on it to provide the same fresh, high-quality milk, no matter where they are, giving them one less thing to worry about.
“We’re passionate about the purity of our milk, which is why we ensure DairyPure milk meets our Five-Point Purity Promise,” said Ralph Scozzafava, EVP, Chief Commercial Officer, Dean Foods. “With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies.”
DairyPure milk provides eight essential nutrients – calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium – and is continually quality tested to ensure consumers enjoy fresh, quality milk at every occasion.
“Milk has long been associated with good health and plays an important role in achieving a balanced diet,” said Dana White, M.S., R.D., A.T.C. of Dana White Nutrition, Inc. “As both a registered dietitian and a mom, I turn to DairyPure for fresh, quality milk from my local dairy, and the Five-Point Purity Promise gives me peace of mind.”