Lipton Iced Tea And Singer And Actress Katharine McPhee Inspire Consumers To ‘Feel The Taste Of Summer’ By Unveiling The First-Ever Lipton Sun
|PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J., June 21, 2013 /PRNewswire-USNewswire/ — Lipton® Iced Tea, America’s number one portfolio of teas, alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice – the longest and brightest day of the year – by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, aptly named the Lipton Sun, was created in partnership with world-renowned PRATT Institute, and serves to celebrate the bright and uplifting taste of summer.
Last night, on June 20th, Katharine McPhee hosted the Lipton Summer TASTES Party to celebrate the inaugural lighting of the Lipton Sun. The installation remains illuminated today to extend the celebration of the summer solstice, inspiring consumers to feel the taste of summer.
Katharine McPhee said, “Summer is the time of year we all look forward to because longer and brighter days are perfect for fun times with friends and family. The Lipton Sun symbolizes that summer is officially here and that the possibilities are endless!”
“We’re thrilled to have partnered with Lipton Iced Tea to bring the Lipton Sun to life in a creative way,” said Eric O’Toole, Assistant Professor at PRATT Institute. “At the heart of this partnership is a common thread – the spirit of embracing possibilities. The students at PRATT emulate this every day and we couldn’t agree more that, from a design perspective, the sun is the ultimate symbol of all the possibilities that summer has to offer.”
In addition to the Lipton Sun, which will be accessible for public viewing at New York City’s Beekman Beach Club from June 20th through June 24th, Lipton is hosting an array of activities to further celebrate the season and encourage people everywhere to embrace summer living, including:
Nothing tastes more like summer than that first sip of Lipton Iced Tea on a hot summer day. Lipton Iced Tea comes in a variety of easy to serve formats, including Lipton Tea & Honey and a Ready-to-Drink line of teas.
Made from real tea leaves and fruit flavors, Lipton Tea & Honey is a refreshing, great-tasting and convenient iced tea mix that you can enjoy anytime, anywhere – and with only 5 calories per 8-oz. serving!
Some of the delicious varieties available this season include:
Lipton’s Ready to Drink line of teas offer a delicious portfolio of flavors that are sure to please everyone’s taste buds. Some of this season’s most sought after flavors include: