|BATTLE CREEK, Mich., Oct. 17, 2017 /PRNewswire/ — The Kellogg’s Frosted Flakes® family just got even gr-r-reater with the release of new Kellogg’s® Chocolate Frosted Flakes™. Hitting shelves nationwide this November, the new cereal recipe was made from scratch to deliver a Kellogg’s Frosted Flakes® flavor the brand knew U.S. fans would eat-up.
“We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of Cinnamon Frosted Flakes™ launched last year” said Brad Schwan, Kellogg’s senior director of morning food marketing. “So, when we found out chocolate was the next most requested flavor, we set to work right away.”
To make sure its new chocolate flavor met expectations, Kellogg’s let fans weigh-in at nearly every step of the development process to create new Chocolate Frosted Flakes™ by testing how different cocoas interacted with the cereal flake and the milk left at the bottom of the bowl.
Together, Fans and Kellogg’s created something gr-r-reat. They paired golden, toasted flakes with a rich, roasted cocoa frosting to deliver a crunchy, delicious chocolatey experience from the first bite to the final, sweet satisfying sip of leftover milk.