After the acquisition completed last fall, Italiaonline renews Buonissimo, an historic site dedicated to food and one of the top 5 Italian food portals, with over one million monthly users and a total of about 6 million page views .
Elegant and modern design, to enhance the wide range of contents, in particular:
Always a strong point of Buonissimo with over 8,000 ‘step by step’ detailed recipes: appetizers, starters, main courses, desserts, sauces and dressings, but also unique dishes, reinterpretations of classics and regional and international cuisine. Each recipe is accompanied by explanatory and original photos
A new way to see the offer of Buonissimo, ideal for those who have little time and never leave their smartphone even in front of the stove.
Many columns and insights on healthy eating, new trends, techniques of preparation and cooking of dishes, suggestions for getting to know the wines and matching them correctly, and also reports on the main events in the food world.
The new Buonissimo widely highlights the great food brands. The first partnership, that will be online in the coming weeks as a part of a larger storytelling project, is the one with Riso Gallo, for the launch of Riso Gallo Aroma with a content marketing project that will also extend to other vertical portals and bloggers in target. The project is part of the custom initiatives created by the iOL Advertising, Italiaonline’s digital advertising agency.