|ORLANDO, Fla., Oct. 9, 2014 /PRNewswire/ — Barnie’s CoffeeKitchen, a 34-year leader in specialty coffee, today officially launched it’s revolutionary new line of Keurig-compatible* single serve coffees, called CupUp.
CupUp capsules brew a café-quality cup of coffee with 30% more coffee than other leading brands and a patent-pending channel design. The new channel design of the capsule increases water circulation, producing a finer extraction of aroma and flavor. This new technology, combined with the additional amount of coffee, yields a cup of coffee that exceeds the gold cup standard – an internationally recognized quality measure. Barnie’s CoffeeKitchen leads the way in the single serve coffee category, offering the best quality cup of coffee available.
CupUp is now available in Barnie’s Blend®, Café Au Chocolat, Crème Brûlée and Santa’s White Christmas® at over 1,300 Hannaford® and Food Lion® supermarkets throughout the Eastern United States. These stores are part of the Delhaize America group of supermarkets and are the grocery store launch partners for CupUp. The same flavor assortment of CupUp coffee is also now available at BarniesCoffeeKitchen.com.
“With CupUp, Barnie’s CoffeeKitchen has created a truly outstanding coffee product, exceeding the quality standards as defined by coffee experts worldwide,” said Jonathan Smiga, CEO of Barnie’s CoffeeKitchen. “Coffee drinkers are tired of settling for a mediocre cup of coffee at the cost of convenience and personal choice. Now CupUp provides a solution, brewing the highest-quality cup of coffee on the market in the single serve format.”
Smiga continued, “CupUp and our new liquid instant coffee, BREWSTICKS®, solidifies Barnie’s CoffeeKitchen as a leader in the single serve coffee arena. Our commitment to innovation and setting the trend in the coffee marketplace are clearly demonstrated with these two products.”