Meal Drink
Food and Beverage? Meal and Drink!
  • News
  • Internet Marketing
  • About

Après Launches Premium Plant-Based Protein Drink

prnewswire November 6, 2017

SAN FRANCISCO, Nov. 6, 2017 /PRNewswire/ — Today, Après launches the first ever plant-based protein beverage developed specifically for premium whole-body replenishment. The innovative beverage utilizes a proprietary blend of plant proteins, virgin coconut oil, and coconut water in a shelf-stable format for convenient on-the-go consumption. Based in San Francisco, Après is a digital-first beverage company founded by Sonny McCracken and Darby Jackson, two health and fitness enthusiasts-turned-entrepreneurs that partnered together to address a clear void in the market.


Après, a digital-first beverage company based in San Francisco, has launched the first ever plant-based protein drink developed specifically for premium whole-body replenishment. Created for the modern wellness consumer, the innovative beverage utilizes a proprietary plant protein blend with other complementary ingredients, including virgin coconut oil and coconut water, to deliver clean nutrition with great taste in a shelf-stable format.

Unlike many existing protein brands, Après is not directly targeting the traditional sports nutrition consumer. “It’s our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point-of-view,” said Sonny McCracken, Co-Founder and Chief Executive Officer. “We spent more than a year working hand-in-hand with this consumer group to develop a product that could not only provide the clean label and nutrition they’re looking for, but also deliver great taste.”

Jackson’s experience as a health coach also provided insight into their target demographic’s needs. “I found my clients, 95% of whom were women, constantly asking for a clean, convenient, post-workout snack that would sustain them until their next meal,” said Jackson, Co-Founder and Chief Marketing Officer. “Most women are looking for whole body replenishment rather than just a protein shake, so it was important to create a functional formula that balances the protein component with other complementary ingredients.”

Related Posts

Anlit ProBites innovative LLP technology

beverage /

New tech brings live beneficial probiotics into delicious vegan chews

Equinom beefs up plant-based meat products

beverage /

Equinom beefs up plant-based meat products

unagi_joy_house

beverage /

HMSHost signs new contract for 14 new locations with two major Chinese airports

‹ Disaronno wears Cavalli › ONE Brands Launches New Peanut Butter Chocolate Cake Bar

Views

  • Case Studies at the 11th Annual Biological Production Forum 2012 - 101,648 views
  • Snyder’s-Lance Acquires O’Byrne Distributing, Inc. - 22,814 views
  • Decorate Desserts Like a Pro - 6,534 views
  • Susser Holdings Announces Resignation of Director - 5,052 views
  • Central European Distribution Corporation Announces Second Quarter 2012 Results; Company Completes Restatement for Fiscal Years 2010 and 2011 - 4,093 views
  • Irresistible Nespresso VertuoLine Coffee And Penelope Cruz Distract Jimmy Kimmel From His Nightly Duties - 3,996 views
  • “Should we be eating anti-gay-marriage chicken?” - 3,897 views
  • Kiss Superstition Goodbye:the Campari calendar 2013 Calendar with Penelope Cruz - 3,692 views
  • MAGNUM Ice Cream Takes Chocolate Indulgence to New Heights with U.S. Launch of MAGNUM Infinity - 3,575 views
  • Hain Celestial Announces Record Fourth Quarter and Record Fiscal Year 2012 Results - 3,559 views
  • Kathleen Hyle to Join Bunge Limited Board of Directors - 3,350 views
  • Discover Hidden Gem Wine Regions During California Wine Month - 3,300 views
  • Mountain Dew Invites Fans to ‘Discover Gold’ with New Malt-Flavored Soda, Johnson City Gold - 3,275 views
  • McCormick Reports Strong Growth In Third Quarter - 2,964 views
  • Men In Black™ 3 Inspired Coffee And Donuts Discovered At Dunkin’ Donuts - 2,913 views

Back to Top

© Meal Drink 2019