Unlike many existing protein brands, Après is not directly targeting the traditional sports nutrition consumer. “It’s our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point-of-view,” said Sonny McCracken, Co-Founder and Chief Executive Officer. “We spent more than a year working hand-in-hand with this consumer group to develop a product that could not only provide the clean label and nutrition they’re looking for, but also deliver great taste.”

Jackson’s experience as a health coach also provided insight into their target demographic’s needs. “I found my clients, 95% of whom were women, constantly asking for a clean, convenient, post-workout snack that would sustain them until their next meal,” said Jackson, Co-Founder and Chief Marketing Officer. “Most women are looking for whole body replenishment rather than just a protein shake, so it was important to create a functional formula that balances the protein component with other complementary ingredients.”