Shelves of the e-shop Absolute Italy Lifestyle – the “Made in Italy” food and beverage e-commerce platform, dedicated to Chinese consumers and promoted on WeChat by Business Strategies and Shanghai Morning Post – are longer today thanks to the fact that the offer of agro-food products has been completed adding to wines, Italian culinary specialties marketed by Inalca Food & Beverage, that are available since today on the platform.
Pasta, sauces, olives, cheeses, juices and milk are just some of the new products included on the largest Chinese messaging platform with over 900 million users, thanks to the collaboration with the Cremonini Group company specialized in the international distribution of the Italian agro-food specialties.
According to Augusto Cremonini, CEO of IF&B, “this is another positive initiative for our company, which shows how Italian companies are able to “create a system” by joining their strengths and skills, putting them at the service of hundreds of food & beverage SMES’s producers, always looking for reliable and controlled distribution channels”.
“It is a food selection added to the wine range – explains Silvana Ballotta, CEO of Business Strategies – implemented after a deep study on consumptions, to offer also products not always available on the Chinse market. A promotional tool for our Country, through which we want to contribute filling the gap in the positioning of our food & wine: Italy’s agro-food sector ranks only in 28th place among the competitors”.
The integrated e-commerce project will initially cover the cities of Shanghai, Hangzhou, Suzhou and Wuxi, then it will expand its distribution nationwide. It will be launched today in Shanghai on the eve of the Wine&Dine Festival (14th-16th September, Shanghai Expo Park), an event dedicated to food and open to Chinese consumers who can taste and buy products for sale on the platform, for the first time.
Created as part of the broader promotional initiative Business Strategies – Shanghai Morning Post “Absolute Italy Lifestyle”, the e-commerce program concretizes and completes a work of promotion and positioning of the “Made in Italy” product in China, started with Taste Italy! Wine Academy, the first wine school of Italian wine entirely dedicated to Chinese consumers and then landed with dedicated contents and columns in the pages and social networks of the Shanghai Morning Post, the first media in the Chinese metropolis.