|CHARLOTTE, N.C., June 12, 2012 /PRNewswire/ — Snyder‘s-Lance, Inc. (Nasdaq-GS: LNCE), has acquired substantially all assets of O’Byrne Distributing, Inc. (“O’Byrne”), a snack food distributor serving the Augusta, GA area. This strategic acquisition is part of the Company’s plans to continue growing and strengthening its national distribution network.
“We’re excited to expand our direct store delivery (“DSD”) distribution network in the Augusta, GA market with the addition of O’Byrne,” said Ed Good, President of S-L Distribution Company, a subsidiary of Snyder‘s-Lance, Inc. “The strengths of O’Byrne provide a great way for us to improve the effectiveness of our DSD network, expand service to customers, and enhance long term opportunities for our independent business owners (“IBO”) in the region.”
For a number of years, Snyder‘s-Lance, Inc. has developed its DSD network through a blend of selective acquisitions and organic growth. O’Byrne operates a DSD distribution system, and distributes Snyder‘s-Lance Inc.’s branded products as well as several additional partner-brand product lines. The O’Byrne routes will be integrated with the Company’s extensive DSD network, providing a number of benefits including the ability to better service retail partners with core branded products while leveraging supply chain and other efficiencies. The purchase price was not disclosed.