|TEL-AVIV, Israel, April 14, 2015 /PRNewswire/ — Sanofi launches a new probiotic supplement for kids in South Korea. Released, in Costco stores under the global Cenovis Kids brand, the new supplement with a delicious vanilla flavor and teddy bear shape is produced by Anlit Ltd., Israel, and designed specifically for kids.
“We chose to work with Anlit since they have unique dietary supplement solutions designed for children,” says Joo Yuen Park, Cenovis Kids Brand Manager for Sanofi. “They specialize in making children’s supplements attractive to kids and their parents, helping to improve the child’s health and well-being.”
The global probiotic supplements market has demonstrated an impressive growth curve, with a 13% increase in product launches in 2014 over 2013, as tracked by Innova Market Insights. The leading positioning for global probiotic supplements tracked in 2014 were: digestive/liver health, immune health and for children’s health.
“Making an ideal supplement for kids is a complicated task,” explains Shai Karlinsky, VP of Marketing and Sales at Anlit Ltd., Israel. “As a father, I’m committed to provide a balanced diet for my kids. But not all children follow a healthy diet. Our job is to help them, and their parents, improve their daily nutrition without compromising on flavor.”