Palmolive Ultra Strength Dish Liquid Partners with Actor, Father, and Cookbook Author Freddie Prinze Jr. to Create “Messipes”
|NEW YORK, May 10, 2017 /PRNewswire/ — Getting messy while making dinner with the kids has never been so fun! Palmolive® Ultra Strength™ and actor, father, and cookbook author, Freddie Prinze Jr., created a series of “Messipes” – a.k.a messy recipes – to help families make mealtime more memorable and the clean-up easier. From sprinkling flour on kids’ noses to soaking sudsy saucepans, Palmolive and Freddie’s one-of-a-kind twist on traditional recipes were designed to get kids involved every step of the way from recipe prep to taste testing, with handy clean-up tips throughout.
Freddie kicked off his partnership with the brand by turning some of his kids’ favorite recipes into ‘Messipes,’ including Mac and Cheese, New Mexico Green Chile Chicken Enchiladas, The Cinnamon Strawberry Pancakes of Power, Shrimp Scampi and The Sauce.
“I love that ‘Messipes’ are recipes you can prepare, cook and clean up with your kids,” said Freddie Prinze Jr. “My favorite memories and moments with my kids not only happen at the dinner table, but when we roll up our sleeves to make dinner together. There is so much fun, laughter and quality time to enjoy, and the best part is we don’t shy away from making a mess because we know Palmolive® Ultra Strength™ is there to save the day and make clean-up easier!”
“We’re thrilled to work with a devoted dad and foodie like Freddie Prinze Jr. to help bring families together and make memories at dinner time,” said Anne-Marie Motte, Vice President, North America Home Care, Colgate-Palmolive. “Palmolive® Ultra Strength™ Dish Liquid’s new max strength formula instantly cuts through grease, so there is more time to enjoy dinner moments with the family and less time worrying about cleaning up even the dirtiest baked on Mac and Cheese.”