|DKSH, the leading Market Expansion Services provider with a focus on Asia, and Han Lion Group, a premium health food company, have entered into a new partnership to provide a full range of Market Expansion Services for a new line from Han Lion’s “Eat Drink Tea” brand in Hong Kong.
HONG KONG, Dec. 19, 2012 /PRNewswire/ — DKSH’s Business Unit Healthcare, a leading partner for healthcare companies in Hong Kong, has signed an agreement with Han Lion Group to provide a full range of Market Expansion Services for Eat Drink Tea starting on January 1, 2013.
Eat Drink Tea is a certified organic tea essence that contains extraordinary levels of antioxidants and other valuable tea nutrients. It is made from the youngest leaves of 200 year-old ancient tea trees in the form of a crystalline essence that dissolves in cold or hot water.
“With tremendous success in building the premium Eat Drink Tea brand in the Hong Kong market, we are planning to introduce a new diffusion line to the mass market,” says Simon Cheng, Founder of Han Lion Group. “We understand the importance of local knowledge in marketing and distribution when introducing a new product line into a market. Therefore, we require a trusted partner which can support us with exceptional healthcare expertise and know-how in these areas. We know that DKSH Healthcare will help drive our business to a new height of success.”
“It is our great pleasure to work with the Han Lion Group to expand its brand portfolio in the Hong Kong market. Han Lion’s groundbreaking integration of cutting-edge science and organic agriculture has resulted in an organic tea essence that contains more tea antioxidants than any other tea product. Busy Hong Kong people are becoming more and more health-conscious. We believe that the tea, which comes in a convenient crystal form for easy dissolving and consumption, will be very popular with end-consumers. We see great potential in Eat Drink Tea and are excited to introduce this innovative tea concept to the local market,” comments Richard Holloway, Vice President, DKSH Healthcare Hong Kong.
DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich, with 650 business locations in 35 countries — 630 of them in Asia, and 26,000 specialized staff. In 2011, DKSH generated net sales of CHF 7.3 billion.
DKSH Business Unit Healthcare is the leading Market Expansion Services provider for healthcare companies seeking to grow their business in Asia, offering a wide range of solutions that extend from product feasibility studies and registration to importation, customs clearance, marketing and sales, to physical distribution, invoicing and cash collection. Products available through DKSH Healthcare include ethical pharmaceuticals, consumer health, over-the-counter (OTC), as well as medical devices.
With 150 business locations in 13 countries and over 8,000 specialized staff, Business Unit Healthcare serves over 160,000 customers and generated net sales of around CHF 2.9 billion in 2011.
About Han Lion Group
Han Lion creates premium health food products at the intersection of ecology and biotechnology. Our innovative products are rooted in Eastern systems of prevention and delivered via Western approaches to food science. Our portfolio of tea essence products are made by sourcing the most ecological tea available, using preparations to maximize the bioavailability of its nutrients, and delivering them in the most easy-to-use formats. Sold in 12 countries across 6 continents, our products have achieved broad acclaim and popularity amongst general consumers and the medical community worldwide.
For further information, please contact:
DKSH Hong Kong Ltd.
Corporate Communications Manager
Business Unit Healthcare
SOURCE DKSH Hong Kong Limited