|PLANO, Texas, June 12, 2017 /PRNewswire/ — If cheese is a super power, Pizza Hut is here to save the summer. Through July 9, Pizza Hut, the pizza restaurant that serves and delivers more pizzas than any other pizza company in the world, is officially bringing back the all-time favorite pizza – Cheesy Bites – to menus across the country, in celebration of the release of Spider-Man: Homecoming, hitting theaters nationwide on July 7.
“Spider-Man isn’t the only hero in town this season,” said David Daniels, Vice President of Media and Advertising, Pizza Hut. “As Spidey returns to the big screen, Pizza Hut is ready to deliver crowd-favorite Cheesy Bites Pizza to fans across the country – the perfect combo for one super-powered summer.”
Made with 28 craveable, poppable cheese-filled bites in place of a traditional crust, Cheesy Bites Pizza is an appetizer-and-pizza-in-one that can power up any routine pizza night. Do you know what also powers up any routine pizza night? A great pizza delivery person! Pizza Hut spotlights its drivers in the new advertising campaign in support of the movie promotional partnership.
“As Spider-Man gets set to swing into theaters, we wanted to find a marketing partner who could help reach moviegoers where they live,” said Ziad Toubassy, Senior Vice President, International Marketing Partnerships for Sony Pictures. “There’s no better way to do that than by teaming up with one of the world’s most popular pizza restaurants.”