|GLENDALE, Calif., April 28, 2017 /PRNewswire/ — Today an anticipated 76,000 kids and teens from nearly 750 local Boys & Girls Clubs will participate in the spring National Fitness Competition, a bi-annual health and wellness program sponsored by Nestlé in partnership with Boys & Girls Clubs of America. Today marks the partnership’s third year and the largest national participation to-date, bringing to life Nestlé’s commitment to creating a healthier generation.
Established in 2015, the National Fitness Competition is a health and wellness program established to encourage a competitive spirit and inspire kids and teens to achieve tangible short-term fitness goals. Local Clubs host fitness competitions for their members, which include activities segmented by age and gender, along with three levels of competition: individual, among peers and against other Clubs to encourage positive competitive spirit.
Magen Clay, a staff member with the Oakland Boys & Girls Club has first-hand experience with the National Fitness Competition. “The group as a whole showed significant improvement both, mentally and physically in regards to physical fitness and wellness,” said Magen. “Our kids’ outlook on participating in daily fitness challenges and in the competition was incredible. They encouraged and rallied around one another to achieve even more together as a team.”
“We’re thrilled with the Fitness Competition’s reception and the level of enthusiasm that we’ve seen from the local Clubs and our employees alike,” said Paul Grimwood, Chairman and CEO of Nestlé USA. “We strive to have a positive impact on the communities where we live, work and play, and the National Fitness Competition is one way we can actively serve these communities nationwide.”
The National Fitness Competition is part of Nestlé’s broader initiatives focused on expanding volunteerism and nutrition education at the community level. This partnership with Boys & Girls Clubs of America builds upon the company’s commitment to becoming a leader in nutrition, health and wellness, and to serve as an example for American youth to lead a life rooted in health and wellness.
“This partnership has created an invaluable joint effort between our organizations to help inspire young people to learn the importance of health and fitness, while also cultivating their self-confidence and motivation that will carry them outside of our Clubs’ walls,” said Jim Clark, President and CEO of Boys & Girls Clubs of America. “Nestlé employees are active volunteers in local chapters throughout the country, and we applaud the company’s continued service through its partnership to support health and wellness initiatives for local Clubs.”