|WALLINGFORD, Conn., June 15, 2017 /PRNewswire/ — Edible Arrangements®, the world’s largest franchisor of creatively designed fresh cut fruit arrangements and fresh fruit treats, today announced plans to aggressively expand its international presence.
“My vision has always been for Edible Arrangements to become a source of enjoyment for people around the world — whether it’s a surprise arrangement arriving for special occasion, a group of friends grabbing a fresh fruit smoothie together, or someone with an entrepreneurial spirit realizing their dream by opening their own Edible® store,” said Edible Arrangements Founder and CEO, Tariq Farid. “Now that we have established an incredible brand with a strong foothold in the U.S., we see global expansion as one of the next major opportunities for growth.”
Edible Arrangements® expects to open more than 100 locations internationally over the next three years. The growth will be accomplished primarily through a mix of territory and master development agreements.
As part of the initiative, Edible Arrangements® has selected World Franchise Associates to help identify prospective development partners specifically in the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets.
“The Edible Arrangements® franchise is a compelling combination of a unique business proposition, proven system, powerful branding, and multiple revenue streams,” said Paul Cairnie, CEO of World Franchise Associates. “It’s a flexible model that can be scaled quickly with a very reasonable cost of entry. We are delighted to be working with this innovative brand to develop the G.C.C., MENA and Southeast Asia markets.”
An attractive franchising model, Edible Arrangements® offers a lower upfront store investment cost, adaptable menu and venue designs, multiple revenue streams, and proprietary supply chain and technology platforms. This allows Edible Arrangements® the flexibility to seamlessly move into new international markets while remaining true to the brand’s identity and values.
“We have a tremendous opportunity for franchisees interested in helping us expand our brand throughout the world,” said Tony Pavese, president of Edible Global. “The popularity of fresh fruit-based products is universal, spanning all cultures, and we look forward to becoming the global leader in delivering products that make customers say ‘WOW,’ in all languages.”