|PLANO, Texas, April 21, 2016 /PRNewswire-USNewswire/ — For nearly 125 years, the Cracker Jack brand has been a part of memorable family moments, with none stronger than warm spring and summer afternoons at the ballpark. As the baseball season gets into full swing – from the major leagues to the little leagues – the Cracker Jack brand, from PepsiCo’s Frito-Lay division, is unveiling a whole new approach to the Prize Inside fun with baseball-inspired mobile digital experiences directly from the sticker inside.
“The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts,” said Haston Lewis, senior director of marketing, Frito-Lay. “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”
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The Cracker Jack brand will also roll out a restyled logo and packaging just in time for the start of the baseball season. Making its debut in stores this April, the new design features a contemporized red and white striped pattern with a youthful Sailor Jack and his sidekick pup, Bingo, as the logo. Each bag or box holds the same amazing blend of popcorn and peanuts that we all know and love now containing the new Prize Inside experience.
“We are a brand that authentically reminds people of simpler times, childhood memories and family experiences,” said Lewis. “With this redesign and new mobile game experience, the Cracker Jack brand embraces a modernized, young-at-heart attitude while keeping that treasured feeling of childhood wistfulness.”