|HONG KONG, Jan. 23, 2015 /PRNewswire/ — From January 23 to March 1, Harbour City will host its sixth annual “Chocolate Trail.” The five-week long mega event will see Hong Kong’s largest and most diverse shopping destination transform into a “ChocoLand,” offering visitors a unique “Bean-To-Bar” journey to deepen their appreciation of how premium chocolate is produced and how to attain maximum chocolate tasting pleasure. Harbour City’s “Chocolate Trail” will feature highlights such as an immersive and educational “Chocolate Factory” installation, chocolate workshops and seminars, live demonstrations by local and visiting chocolate master chefs, and interactive art exhibitions — all set against a backdrop of close to 30 participating Asian and European chocolate brands.
In addition to featuring Hong Kong’s largest selection of premium chocolate through 17 existing branded chocolate stores, “Chocolate Trail” will showcase 10 pop-up stores from chocolate brands originating in France, Belgium, Japan, Singapore and Hong Kong. “Chocolate Trail” will also celebrate the Hong Kong launch of The Royal Touch by Carolyn Robb (England) and zChocolat (France), and showcase exclusive-to-Harbour City brands such as BVLGARI IL CIOCCOLATO (Italy), DALLOYAU (France), The Library Cafe — Prestat Chocolates (England), Chapon (France) and Frederic Blondeel (Belgium).
Chocolate Guided Tours
With a focus on the “Bean-to-Bar” journey, visitors to Harbour City’s “Chocolate Trail” can look forward to an exciting range of “Chocolate Guided Tours.” Highlights include:
A signature installation of “Chocolate Trail,” the Harbour City “Chocolate Factory” will take visitors of all ages on an interactive step-by-step “Bean-to-Bar” journey where they can experience the full chocolate production process – from planting a cocoa tree, fermentation and drying, to roasting, cracking, moulding and packaging. The “Chocolate Factory” will be in the mall, and will incorporate an interactive Chocolate Experience Gallery as well as a ChocoVan Cafe for visitors to sample a wide range of premium chocolate.
Harbour City will also host a schedule of chocolate workshops led by experts such as local chocolate lover and tutor Ms. Katie Chan and tea Master-in-Chief of Chinese tea brand Fook Ming Tong Ms. Ji Yu Qin. The workshops will provide comprehensive insights on subjects such as chocolate culture, awarded chocolate tasting from “The International Chocolate Awards” and chocolate and Chinese tea pairing recommendations.
Live Demonstrations from Chocolate Master Chefs
“From Cocoa to Choco – taking you through the Journey of Love”
Interactive Art Exhibition by Belgian Artist Ben Heine @ Gallery by the Harbour
With his original “Pencil vs Camera” and “Flesh and Acrylic” art forms, renowned Belgian multi-disciplinary digital artist Ben Heine will showcase a new series of artwork exclusively for Harbour City’s “Chocolate Trail.”
“Pencil vs Camera” will lead visitors on a mesmerizing journey around the birth of chocolate, through a 3D art installation which combines pencil sketching with photography, illusion with actual chocolate ingredients. Visitors will also be invited to step in and be immersed as part of his creation. “Pencil vs Camera” will be showcased at Gallery by the Harbour at Harbour City.
Ben Heine will also be present at “Chocolate Trail” from Jan 21st to 25th to lead an impromptu performance titled “Flesh and Acrylic,” which integrates a living person and moving chocolate fluid within an abstract acrylic painting. Combining various medium including chocolate by Galler Chocolatier, official chocolate supplier to the Belgian royal family, Ben will create a colourful, wild and eye-catching installation which visitors can not only visualize but taste.
Media interviews and photographic recordings with Ben can be arranged upon request.
“From Cocoa to Choco — Taking You Through the Journey of Love” Art Exhibition & Guided Tour
To help further understand the concept of “Pencil vs. Camera” artworks of Ben Heine, Harbour City has arranged guided tours of the “From Cocoa to Choco — Taking You Through the Journey of Love” Art Exhibition. Under the guidance of professional tutors, participants will experience visual effects that operate between virtual realms and the real world that has made Heine’s work world renowned.
Participating brands at Harbour City’s “Chocolate Trail” include:
Chocolate Shops at Harbour City
Pop-up Stores in conjunction with Harbour City’s “Chocolate Trail”