|ATLANTA, July 6, 2017 /PRNewswire/ — Kicking off National Ice Cream Month (July), Carvel® has added to its popular retail line of ice cream cakes with the launch of its Carvel Ice Cream Cookie Cake. The new, original treat is a first at grocery and combines two classic American desserts – vanilla ice cream and chocolate chip cookie cakes – to create the ultimate, sharable indulgence for families and friends. Complete with Carvel’s famous crunchies around the outside, the new cake resembles a giant cookie ice cream sandwich. Similar to the ease of sharing a pizza pie, the ice cream cookie cake can be sliced, served, and enjoyed without needing utensils – perfect for any occasion inside or outside the home.
The brand famous for its Fudgie the Whale® cake, only available at Carvel shoppes, now brings a new delightful dessert to Carvel fans around the country. The Ice Cream Cookie Cake is available at select retailer partners including Publix, Stop & Shop, Giant Landover, Giant Carlisle and ShopRite for a suggested retail price of $19.99. Serving up to 12 people, the Carvel Ice Cream Cookie Cake is a premium grab-and-go option for last-minute sweet-tooth cravings and can easily be personalized with a message on top for a celebration.
“Consumer demand for Carvel outside of the famous ice cream shoppes in the northeast and Florida continues to grow,” said Dave Mikita, SVP Global Channels, the multi-channel and licensing division of FOCUS Brands (Carvel’s parent company). “People don’t want to wait for a special occasion to treat themselves. The Carvel Ice Cream Cookie Cake is a first-of-its-kind product innovation at grocery, while having the convenient, shareable, ‘serve anytime’ qualities consumers are seeking.”