|HACKETTSTOWN, N.J., Sept. 6, 2016 /PRNewswire/ — Today, Mars Chocolate North America announced Right TWIX® has been named America’s favorite TWIX®. Based on a nationwide taste challenge, fans picked Right TWIX® to take the title of ‘Official TWIX® of 2016.’
Throughout the year, fans have taken the completely “impartial” taste challenge by picking up a TWIX® and casting their ballot using #RightTWIX or #LeftTWIX on social media. (With Right TWIX®‘s cascading caramel on cookie, cloaked in chocolate, fans clearly made the right choice.) Fans were also invited to Taste and Vote throughout the Spring and Summer at various music festivals and events across the country.
“Both TWIX® were put to the ultimate test this year when the brand distributed millions of special Taste & Vote packs, encouraging fans to pick their favorite side,” said Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America. “To celebrate the win, we will be creating a limited supply of Right TWIX® only celebratory packs that will be sampled with fans.”
Right TWIX® would like to thank all the fans that made the right choice and plans to celebrate the win through the rest of the year. Left TWIX® is calling for a recount of the votes, declaring an error was made in the final count. Right TWIX® knows that the customer is always right and is ignoring the accusation. Left TWIX® is already preparing for an epic comeback next year.